• Sales and Marketing Liaison - Plainwell Pines & Fairview Nursing and Rehabilitation

    Job Locations US-MI-Kalamazoo
    Facility Name
    Kalamazoo, MI Area
    Marketing/Social Services
    Regular Full-Time
  • Overview

    Atrium Centers is a leading provider of short-term post-acute rehabilitation and long-term nursing care. We currently operate skilled nursing centers in Ohio, Michigan, Kentucky, and Wisconsin.

    Our reputation is defined by our employees, the caring and skilled staff members who are the foundation of our award-winning communities.

    We are committed to treating each individual with respect and dignity in a homelike environment. Our professional and caring staff provides exceptional services tailored to the individual needs of residents and meeting the highest industry standards.


    Position Title: Sales and Marketing Liaison for Plainwell Pines and Fairview Nursing & Rehabilitation

    Department: Sales

    Reports To: Regional Director of Sales            


    Atrium Centers Inc. is seeking a Community Liaison responsible for coordinating and implementing effective business development programs, drives qualified inquiries into the facility, and improve and/or maintain a positive image of the facility with residents, community, and staff. This position ideally will be centered in the Kalamazoo market but will travel in and around the Plainwell and Centreville markets. This is a new position that offers an excellent opportunity for long term growth!




    • Perform sales calls independently outside the facility to medical, legal, and financial professionals, senior organizations, hospital discharge planners and other community contacts to meet/exceed facility census goals
    • Conduct on site evaluations to assure facility can meet patient needs.
    • Manage and coordinate referrals from providers, facilities, or any customer source and convert appropriate referrals to admission while utilizing the Fast Pass admissions process.
    • Works closely with the Administrator, Regional Sales Director, and facility business development team in the development and execution of marketing/business development plans.
    • Identify unmet community needs for new program and service development.
    • Responsible for conducting formal presentations both inside and outside the facility on a monthly basis.



    • One to three years of Sales and Marketing experience and/or training; equivalent combination of education and experience.
    • Bachelors Degree in related field preferred
    • Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, and sales techniques.
    • Ability to make effective sales calls and presentations for both large and small audiences.
    • Effective verbal, written, and communication skills
    • The ability to relate positively, effectively, and appropriately with residents, families, community members, volunteers, and other facility staff. Possess special interest in working with long-term care residents and the elderly.
    • Experience in an admissions position or have previously held similar position.
    • The ability to attend meetings, conduct presentations, and meet prospective residents outside the facility.


    “EOE M/W/Vets/Disabled”


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